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Understanding Google ads and why you might not find yours where you expect to

I get it. You’ve invested money in Google ads (smart move!). And you see other people’s Google ads every time you browse the internet.

So how come you never see your own ad?

It’s a question we field from clients all the time. And there’s a simple answer.

But first, to put you at ease: don’t worry. There is nothing wrong if your Google ad is not showing your own personal search results.

In fact, this is often what you should expect.

We’ll cover Google ads and SEM (search engine marketing) in more detail below.

But first, we asked our resident ads expert Daniel Simmons to settle the question once and for all – why can’t you see your own Google Ads?

Understanding Google Ads (and why you don’t see your own)
Google ads can be uses to create brand awareness, but they’re often best used to sell or promote products or services, generate website traffic, or get email list signups. When used in this way, they offer an easy-to-measure ROI, so you can understand how your ads money is working for you.

Ultimately, budget plays a big factor in whether or not you’ll see your own ad. But first, let’s explore the two types of Google Ads – search ads and display ads – because the type of ads you’re using can factor into if and when you’ll see yours personally.

Search Ads
As the name suggests, Search Ads are ads that appear when someone does a Google search. Say you’re a plumber in Kelowna. If someone Googles ‘plumber in Kelowna,’ then your ad could appear in their search results.

As you’d guess, these types of ads can be incredibly powerful, as you’re making sure you’re appearing front-and-centre to people who may be looking for your direct services.

The important thing to keep in mind, though, is that your ad won’t appear every single time someone searches for your keywords. You’re actually in a bidding war with every other company that’s using similar keywords (and trust us: the competition is often steep).

So if you have a small budget – say, less than $20/day – then it can get used up pretty quickly each day.

And that means that depending on when you try to find your ad, you might be searching after your ad spend for the day has been used up. In other words, it would be impossible for your ad to show up for you.

This is compounded by your geographic parameters. If you have a very specific location you’re targeting (as in, one small city), then maybe you’ll see your ads, even if you have a small budget.

But if you’re using a limited budget to target a huge area – like, all of North America, for example – then your budget will likely get used up before you have a chance to see your own ads on any given day.

It’s a numbers game. You don’t have to spend lots on Google Ads to get results, especially when you’re using smart SEM. But unless you’re spending lots in a very targeted region, the odds of seeing your own ad just aren’t there.

But don’t worry. Again, if your campaign is set up well, the right people will still be seeing and clicking. And that’s so much more important than stumbling on your own ad!

Display Ads
Display Ads work a little differently. These are images or video that show up on websites within a Display Network, and you pay per 1000 impressions.

There is a higher likelihood that you’ll see your own Display ads, assuming again your budget isn’t too small and your geographic targeting isn’t too large. But there’s a caveat. These ads don’t display on every website – only on specific ones within that network.

So, if you’re on the ‘wrong’ website, again, there’s a 0% chance your ad will show up.

Again, this isn’t the end of the world. Because again, just because you’re not seeing your ad, that doesn’t mean potential customers aren’t.

How to see your ad in search results
By now, you’re probably getting the picture. Unless you have a big budget (in the $100/day range or higher) and a small target region, then there’s a good chance you won’t see your ads.

And that’s OK.

Because not seeing your ad doesn’t mean it’s not performing well or getting you results.

——-

READ: Best Ad Strategies for Immediate Results

Advertising can be so effective for your business, but it has to be done right or you’ll lose time and money. With all the info out there, conflicting advice and constantly-changing online platforms, it’s so hard to know where to spend your ad budget.

In this article, we’re simplifying both online and offline advertising strategies, so you can start to see immediate sales from your website.

Read more on our. Website.

——-

So it’s much more important to see your ad results than to see your actual ads ‘in the wild.’ And you do that by checking your Google Analytics.

We make sure that all of our clients have access to their Google Analytics account. From that account, you can see where your ads are being shown, on what devices, at what times, and at what rates. There’s so much invaluable information you can find on your account.

That’s why we are more than happy to spend time with clients to help them understand their Google Analytics accounts. Because sometimes all that invaluable information can lead to info overload. Many people log into their Analytics account once, find it overwhelming, and ‘nope’ out, never logging in again.

That’s why we like to take an hour or so with clients to walk them through how to understand what they’re seeing in Google Analytics.

Why?

Just like you have to understand your financial numbers as a business owner you have to understand your website analytics. They go hand-in-hand in understanding your business and where it’s going.

Of course, we also give our digital marketing clients monthly analytic reports as well.

Seeing your ad versus seeing results
Don’t fall into the trap of missing the forest for the trees.

Ultimately it doesn’t matter if you see your Google ad.

It matters if potential customers do. This is how Google ads help your business.

And that’s where an SEM expert comes in.

SEM, or search engine marketing, helps increase conversations from paid Google Ads by leveraging proven campaign management and optimization strategies. It’s a critical tool in digital marketing. And it requires highly focused keywords to determine the most cost-effective approach to obtaining qualified customers who are searching for exactly what you offer.

Anyone can set up a Google account and get some ads running. Heck, you could probably set it up yourself.

But using Google ads properly, to connect with the right people at the right time with the right message, requires complex know-how. Without this know-how, you’re setting yourself up to waste a lot of money.

You need someone who will manage your Google AdWords account, targeting the keywords and display campaigns that will drive conversions (purchases, leads, goal completions) to your site.

Through a variety of research tools and techniques, they can develop effective paid search campaigns focused on meeting your target cost per sale or lead. You’ll reach eager buyers who wouldn’t necessarily find you organically via search engine optimization techniques.

To Your Business Success,

Susan

Asia-Pacific and Americas had witnessed significant growth in the soda ash market with the global share rising to more than 60% of the market in 2017. Asia-Pacific is the leading market holder for Soda Ash Market used in the production of glass, detergents, as well as in other chemicals. The Asia-Pacific market is witnessed to grow at a CAGR of 3.48% to reach revenue of $9697.17 million by 2023. The market is highly depended on the strength of demand growth from China and India, and growth rates in automotive and construction sector in the countries. North America is the second leading market to grow at a CAGR of 3.31% to reach revenue of $4700.73 million by 2023. North America is one of the largest producing regions. U.S. remained the second largest producer of soda ash after China. Europe acquires the third largest market in the world, growing at a CAGR of 3.84% for the forecast period of 2018-2023.

Excerpts on Market Growth Factors

• Factor causing such rapid growth is swift industrialization and a huge demand for soda ash uses in glass applications is set to boost this growth.

Key players:

Solvay SA has proved to be the biggest player in the market for soda ash along with Ciner group, Tata Chemicals and many more. Ciner group, Tata Chemicals Ltd, Solvay SA.

Report is Segmented as Below:

1. By End Use Industry:

1. Glass
2. Chemicals
3. Consumer Goods
4. Food and Beverage
5. Pulp and Paper
6. Solvay

1. By-Products:

1. Production Breakdown
2. Process Comparison

1. By Geography (covers 10+ countries)
2. Entropy Market
3. Manufacturer Citied / Interviewed

To access / purchase the full report browse the link: http://utm.io/ub7sM

What can you expect from the report?

Report is prepared with the main agenda to cover the following 20 points:

1. Market Size by Product Categories & Application 11. Demand Analysis (Revenue & Volume)

2. Market trends & Relevant Market Data 12. Country level Analysis

3. Manufacturer Landscape 13. Competitor Analysis

4. Distributor Landscape 14. Market Shares Analysis

5. Pricing Analysis 15. Value Chain Analysis

6. Top 10 End user Analysis 16. Supply Chain Analysis

7. Product Benchmarking 17. Strategic Analysis

8. Product Developments 18. Current & Future Market Landscape Analysis

9. Mergers & Acquisition Analysis 19. Opportunity Analysis

10. Patent Analysis 20. Revenue and Volume Analysis

About IndustryARC: IndustryARC is a Research and Consulting Firm that publishes more than 500 reports annually, in various industries such as Agriculture, Automotive, Automation & Instrumentation, Chemicals and Materials, Energy and Power, Electronics, Food & Beverages, Information Technology, Life sciences & Healthcare.

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The Thapos affiliate partner program is an exciting opportunity for you to start making some serious money online. By joining our program, you can earn good commission every time you bring or refer new customers to Thapos.

What is Thapos?

Thapos is an easy-to-use online sports management platform designed to make the sports life fun & easy. It helps the-

Sports Clubs/Leagues to efficiently run the program registrations, process payments, schedule matches, practice & events, manage leagues, configure & design your own team, manage team roster, manage athletes & staff and communicate with all members of your organization.

Teams to communicate effectively, manage player availability, organize team data, manage multiple team resources, and preserve team collaterals in the form of pictures & videos.

Athletes to manage their athletic performance, profile, schedule, teams, and athlete network.

Coaches & Parents to monitor the athlete’s performance and engage meetups & discussions to motivate the athletes.

Program that worth your time & efforts:

Simple to start, our affiliate partner program is highly recommendable for the sports industry insiders like executives who are associated with the various sports governing bodies. By joining our partner program, you can make the right use of the skills to promote our product among your network, which helps you to stretch the ability to earn more and achieve your long-term financial goals in less time.

Benefits of Thapos affiliate partner program

Earn competitive commission rate: For every sale, you’ll be paid good percentage of the sale amount.

No Limit to earn: The more sales you generate, the higher commission you’ll earn.
Reliable payments: You’ll be paid on the 30th of every month, via your PayPal account.

No joining fee required: Our partner program is completely free to join & easy to register without any documentation.

Reliable Tracking: Log in anytime into your Thapos account & check your earnings and payments.

Technical assistance: You will receive the direct technical assistance from our support team.

What it takes to be a successful affiliate marketer with Thapos?

To become a successful affiliate marketer, you are required to:

Increase the visibility of Thapos by promoting our product on your website, social media profiles, search engine advertising, online advertisements, and email newsletters.

Generate as many sales as you can by using the custom coupon code assigned to you.

How does the affiliate partner program work?

Register as an affiliate with Thapos

Open the Thapos Affiliate Partner Program page in the web browser.
Click on Contact Us button.
Submit your details.
Our team will then validate your details and provide a Thapos account & unique discount coupon code.

Generate sales and revenues:

Your coupon carries an attractive monetary or percentage discount.
The organizations while making their payments can apply the coupon code to receive a discount on the billing amount.
You’ll earn the commission on the sale amount.

Every choice you make has an end result. If you are good to take your first step as an affiliate marketer, then we are there to get you moving towards success! Because your success is our success!!

Why Thapos affiliate partner program?
Our affiliate partner program is a performance based program, which does not require any special kind of technical knowledge or any heavy equipment to get started. But, what actually sets us apart from the other affiliate programs is that we treat all our affiliates as partners and provide them the right guidance/support required them to perform well, because we know when our affiliates do well, Thapos will also do well.

Not convinced yet? Get in touch with us!
If you require any further information, please feel free to contact us. An excellent support team that understands you is always available at sales@thapos.com and +1 (925) 498-0600.

“It’s gone viral!”

This is the most popular and most sought after the statement of the 21st century.

For a piece of content to ‘go viral,’ it needs to be well received and widely shared. B2B viral marketing is an avenue that a growing number of B2B marketers are exploring, as a stab at an innovative internet marketing technique.

The goal of any content marketing strategy is to reach a large and rapidly expanding number of prospects at a faster pace and at a lower cost. For this purpose; viral marketing is one of the most powerful strategies.

When talking about virality, the book, Made to Stick: Why Some Ideas Survive and Others Die, by brothers Chip and Dan Heath comes to mind. This book offers six important components to getting an idea to stick in someone’s mind. They believe that the key components in sticky ideas can be summed up by SUCCESs which is an acronym for Simple, Unexpected, Concrete, Credible, Emotional, and generates Stories.

Simple

Produce ideas that are simple to understand and doesn’t require a complete overhaul. Simple doesn’t mean dumbing down. It is all a matter of prioritizing. Make sure that the core of your message is communicated properly.

Unexpected

Your content should be able to start conversations and provoke reactions from more than just your target audience. But remember that your idea needs to still be connected in some way to your brand and must include high share-worthy elements. In case you do end up with some backlash, prepare calm and collected responses ahead of time.

Concrete

Striking visuals increase viral potential. If you want to generate social shares, you need compelling visuals.

Credible

One of the main perks of going viral is the ability to ‘own’ your niche. You can position yourself as an industry leader with the help of credible data in your content. This will help create a lasting impression.

Emotional

Highly emotional content is vital to any marketing strategy. The best way to incorporate emotions into an existing content marketing strategy is by promoting it during emotional events like holidays or world issues.

Stories

Stories drive action. Create content that seamlessly crosses between different audiences, thereby driving more people to your website. Your content should be able to fit more than one vertical.

There are many factors that are essential to any successful viral marketing strategy and this SUCCESs model points to 6 key elements. In the past couple of years, many B2B marketers have broken the mold and created content that has gone viral and still continues to be viral. Here are a few B2B marketing campaigns which can be measured on the above SUCCESs scale.

Vertical Response

There are a lot of businesses that provide email marketing. Vertical Response is just one of them. As they joined with SalesForce.com AppExchange they needed to announce the same to people without getting lost in the clutter. For this purpose, they created a rap video that spoofs an old Dr. Dre song.

An App Thing: https://www.youtube.com/watch?v=lq4m2JnCTo4

SUCCESs model:

Simple – The video promotes their email marketing services and that they are now on a new platform. Their core marketing message is clear.

Unexpected – It is entertaining and definitely out of the box.

Concrete – A rap video showing the ‘fun’ and ‘quirky’ side of a company that does

email marketing is definitely a visual treat.

Credible – They effectively incorporated their marketing message into the viral video.

Emotional – It definitely elicits strong emotions as it is hilarious to people and nostalgic for Dr. Dre fans.

Stories – The format of the video is such that it can be watched and enjoyed by anyone who watches it. Plus anybody who watches it knows exactly what the video is about.

Solidworks

As an engineering software company, SolidWorks sells mostly to engineers. So to reach their target audience and simultaneously become viral while doing it, they started a video campaign that answered just one question, “What if the great engineers used SolidWorks?”

What if Thomas Edison used SOLIDWORKS Electrical?: https://www.youtube.com/watch?v=U95P_Ldd9GI

SUCCESs model:

Simple – The video promotes all the benefits of using SolidWorks electrical wires and it comes directly from the creator of the light bulb. Their core marketing message is clear.

Unexpected – It is intriguing and catches the curiosity of the viewer right from the question posed by the video title.

Concrete – For a mechanical engineer, watching Thomas Edison talk about wires is definitely visually attractive and attention-grabbing

Credible – Who better to hear from about the benefits of using a SolidWorks wire than the light bulb creator? Their marketing message is loud and clear.

Emotional – It definitely elicits strong emotions as it creates a sense of curiosity and interest.

Stories – Everyone knows about Thomas Edison. So it is a story that can fit any vertical.

Knorr

Known for its dehydrated soup, Knorr – a Unilever owned food and beverage brand – produces gluten-free food. They used this aspect of their food brand and retargeted their content marketing strategy. They set their sights on caterers and chefs in the UK. The reason for this was simple.

Their customer research showed that consumers who are gluten-free had a difficult time finding catering services that suit their dietary restrictions. Knorr then found out, via catering companies, that the reason they didn’t offer gluten-free options was simply that they had uninspired gluten-free recipes.

As a solution to this problem and as a modification to their content marketing strategy, Knorr published a collection of gluten-free recipes. They also educated chefs on gluten-free cooking using conferences and webinar.

SUCCESs model:

Simple – Knorr has a clear marketing message: be the brand that people think of when they think of gluten-free food. This message comes through crystal clear throughout the campaign.

Unexpected – Instead of only targeting customers, they targeted businesses their customers use. This was an out of the box tactic that caught people unaware.

Concrete – Gluten-free recipe books, cooking classes via webinar and conferences are compelling and retain in the mind for a longer time.

Credible – As Knorr has gluten-free food in their roster of products, they get to use that platform to become thought leaders in their niche

Emotional – It definitely elicits strong emotions as it solves a problem faced by many gluten-free customers of theirs.

Stories – Their campaign crosses different customer universes as it targets the catering companies, their chefs as well as their customers.

In conclusion, based on the case studies above, here are a few ideas for creating your own B2B viral content:

A well-produced video which is simple to understand yet includes complicated technical concepts related to your industry.

Whitepaper that takes a comprehensive and in-depth look at the state of your sector

Blog posts that are original and probably having a controversial approach to a common problem can be brought up

Showcasing Your Research To The World With Academic Translation:

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Tips to hire professional academic translation services

A professional academic transcript translation los angeles services will give weightage to the documents that needs to be translated. At this you should take no risk. Do not make the mistake of asking anyone who knows the language to do the translation, you are doing a blunder. Especially with journal publishing you cannot take any risk. Hiring reputed academic transcript translation los angeles companies can manage not just translation but proofreading as well, ensuring the document gets a perfect translation makeover.

Reviewing document before submission

The document sent for translation is reviewed thoroughly before it is submitted to the client. It saves time and effort. The translation will cost money. These services will also make the document available in print format on request, else a soft copy will be provided to the client. For better output support your document with reference material as it will help the translator to locate the technical terminologies, acronyms and uncommon phrases with ease.

No editorials or explanations available:

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Academic certification translation los angeles work is challenging and needs top language experts in the field. The translator with a wealth of knowledge in a particular field can deliver the perfect transcript. Academic certificate translation los angeles is slowly picking up with more and more professionals seeking certification in their native language. A medical journal has to be translated by experts in the field to convey the message right.

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With many customers active online, marketers have to come up with effective ways to attract prospects online, turn them to leads, and convert them into buyers. But there are many obstacles to these strategies, such as increased competition, customer reviews on social media, and the evolution of customer behaviors when interacting with ads.

Here are 5 tips to help you generate quality leads.

1. Use Strategically Placed CTAs

The best way to leverage CTAs (Call To Action) in lead generation is to keep them above the fold and directly in front of the customers, across all screen sizes, and focus on one CTA per page. Placing your call to action above the fold and in plain sight will generate higher conversion rates because all your visitors will see the offer. If a visitor is required to scroll down the page before they see the offer, your conversion rates will be comparatively low.

Don’t hide your CTAs at the end of long-form content because this will reduce the number of people who see the offer. Make sure customers won’t miss your offer even if they’re viewing on a desktop monitor or the small mobile screen.

2. Be Responsive on Social Media

Today, social media is the customer service go-to medium when queries come up. Customers expect businesses to provide customer service through social media and they want fast answers to their questions.

Actively monitor your social media and reply to all questions; this will help you build strong relationships from the onset, which in turn will make customers trust you. This will lead to more prospects converting to leads because they’re comfortable requesting more information on products or services you offer.

3. Create Landing Pages that Attract Social Shares

Many marketers underestimate the power of sharing in lead generation. Most social shares focus on blog content, but you can leverage this power to drive more traffic to your landing page and generate more leads.

Be creative and leverage the same power of social sharing to drive more traffic to your offers. Offer compelling rewards and watch your landing pages get increased traffic and leads.

4. Highlight Social Proof

Showcasing social proof next to your CTAs will help generate more consumer trust, thus boosting your conversion rates. These third-party opinions help improve conversions because customers turn to one another to get approval opinions.

Placing reviews, testimonials and even awards and recognition near your CTAs will encourage visitors to move forward, converting them into leads for your brand.

5. Publish Video Content

Video content is one of the most effective forms of content. Customers love it because they can consume it on the go and it requires little effort. And marketers love it because they can publish it with little cost and promote it across several channels.

Create videos that explain and entertain too, and focus on a unique angle to get results. Share different video angles and content concepts on social media to see what your audience responds well to.

Today’s digital marketing environment is one that has seen influencers pave the way for brands to make money through the appeal of mass social media followings. With influencer marketing becoming a major part of brand sales and growth, the digital space has also seen the rise of bad practices by influencers who take advantage of the new digital landscape by purchasing fake followers.

This means that many brands are building business relationships with influencers who are not actually creating authentic relationships with their followers.

Fortunately, there are companies out there who are aware of the bad practices going on in the digital landscape, and they are determined to combat them. Four such examples are Unilever, Samsung, eBay, and Diageo, who are committed to creating meaningful and positive experiences for the people buying their products. This includes being transparent about who they partner with while refusing to partner with influencers who participate in bad practices and fraudulent activity such as purchasing followers.

All three companies have publicly made a commitment to combat influencers who purchase fake followers, promising to work with partners who give consumers a voice.

“At Unilever, we believe influencers are an important way to reach consumers and grow our brands. Their power comes from a deep, authentic and direct connection with people, but certain practices like buying followers can easily undermine these relationships,” Keith Weed, chief marketing officer at Unilever, said at the Cannes Lions International Festival of Creativity.

eBay, Samsung, and Diageo reflected this sentiment during a panel session at the festival.

“What I want to do is give our sellers a voice, rather than influencers who have a following and are willing to write a post. It should be from people who are authentic and genuine. I am going to try and shift our influencer spend to that class of influencers, they are specific to eBay and authentic and their stories will be helpful to buyers,” said vice-president and chief marketing officer of eBay EMEA, Godert van Dedem.

Chief marketing officer of Samsung Electronics America, Marc Mathieu, stated at the panel that Samsung wants to tell a story about creators. Diageo also has a unique approach, which is to focus on influencers – but only selectively.

Influencer marketing is changing. It’s no longer about signing the biggest influencers and using them to sell or endorse a product. Influencer marketing is shifting towards a focus that builds relationships with consumers by working with influencers who truly care about a brand and its customers. It’s about partnering with influencers who share common interests that resonate with people on a deeper level than just purchasing a product.

Brands are now determined to work with influencers who are authentic and have an engaging audience. This means working with influencers who have an audience that actually engages. Influencers who purchase followers just to increase their following don’t have this type of engagement – and it’s obvious.

Consumers and brands alike are starting to be able to tell the difference between authentic influencers and influencers who are in it for the money. This is why many brands are now partnering with influencers who have authentic reach while distancing themselves from influencers who participate in fraudulent activities to gain followers.

It has been reported that 48 million of all active Twitter accounts (a whopping 15%) are automated accounts designed to look like real people. Facebook has also reported that there are roughly 60 million fake accounts, while in 2015 Instagram disclosed that the platform had up to 24 million fake bot accounts. These numbers are pretty staggering.

With the rising number of bot accounts appearing on various social media platforms, it is becoming more and more important for brands to rethink their influencer marketing strategies by starting to develop meaningful connections with consumers.

Edward Kitchingman, author of Influencer Marketing, a Journey, suggests changing the way brands partner with their influencers. Kitchingman states that brands should start off by disregarding the size of an influencer’s following, instead looking at the community itself and the engagement it produces. He also suggests focusing on how an influencer can creatively contribute to a brand while focusing on long-term growth and relationships.

An important aspect of an effective Social media strategy is the visual impact it delivers. After all, what you see is what you get. It could be any product related information, a campaign or just a simple idea to be shared. Visual appeal can make or break your social media standing. If you are looking for Social media services to build a strong visual strategy online, here are some tips that may come in handy:

Understand image placement and colors

Plain black banners with content written on it may seem dull, but when used correctly, it delivers an impactful message. Best graphic designers use simple yet effective ways to create stunning visuals. Any strategy can only formulate when one has a sound understanding of colors. Designs with too many colors look good when there is a fashion sale, a carnival etc. But they may fall flat when used in case of a product launch. While black is associated with power, blue can be used in campaigns that want to bring out an element of trust. Similarly, social campaigns can use yellow, red and pink to bring out a clear message through their visuals and to improve social media marketing visually.

Create a balance

Another aspect to be kept in mind is maintaining an image to content ratio. If your visual strategy is the only image based, make sure the image says it all. The best graphic design is one that should be creative, well-researched and instant to understand. If you wish to add some text, logos, slogans, they need to be balanced with the images and graphics used. The image to content ratio, in short, should be in sync with the colors and patterns.

Organise the elements

A good visual social media strategy consists of the use of best social media tools, images, graphics, content, and placement. You should be clear why every single element is present and what its use is. Make sure there is contrast on the final visual be it in form of shapes or colors. This helps in looking at the visual with more clarity. Contracts further bring out impactful elements noticeably and ensure zero clutter on the visual.

A visual at times might have a lot of information. In such a case, contrasts, line management, and placement work best for your visual and increase its social media optimization.

Creative Font

Lastly, another element that can add the missing edge to your visual strategy is Font. The typography you select says a lot about your visual understanding. Words say it all when set in engaging fonts. A Graphic Design Company will always provide you with multiple options in all scenarios to best suit your social media visual strategy.

The first time Amazon introduced their recommendation engine, we were amazed. The fact that a website could recognize a return visitor, discern their interests, and change their site experience accordingly, felt incredible.

Since then, data-driven personalization has become popular. However, it’s not prevalent in the marketing space – probably because of the lack of understanding of how it works.

What’s Dynamic Content?

Dynamic content it’s the ability of a website, ad, or email body to change according to the interests or past behaviors of a visitor. It creates an experience which is customized specifically for the viewer or the reader at that moment. The best well-known example is Amazon’s recommendation engine, mentioned above.

How Does Dynamic Content Work?

The key to this content’s value is its relevancy. Research shows that marketing which is more targeted and relevant to the end-recipient gives better results. For example, relevant emails generate 18 times more revenue than broadcast emails. And prospects who are nurtured with targeted content produce a 20% increase in sales prospects.

Relevancy is born from information. Insights about materials that matter to a lead across their relationship with your brand will help create relevant content. And demographic and contact information data helps deliver the right content to the right person at the right time.

Dynamic Content Marketing Strategies

Use dynamic content purposefully and be intentional about its use, as it creates a better experience for your leads and customers.

When integrating dynamic content into your marketing strategy, you need to know how it will improve your potential customer’s time with your emails or on your website.

How to Integrate Dynamic Content in Your Marketing Strategy:

Eliminate repeat conversions

If a customer has downloaded a certain offer or purchased a certain product, use dynamic rules to remove that offer from their view. This will help you create a shopping or website experience which never gets too old for your customers. And you’ll be able to expose your customers to fresh offers or products, which boost your conversions and sales.

Tailor to prospect life-cycle stage

A prospect’s life-cycle stage refers to how far a visitor is in their decision-making process. Is this their first visit? Are they ready to make a purchase? Are they evaluating options?

By knowing about a particular lead, you can avoid over-selling to them in the early stage of their journey. Also, you can avoid wasting an opportunity to sell to someone who’s ready to buy.

Dynamic Content Mistakes to Avoid

Data inaccuracy

Dynamic content relies on gathering your data correctly. So, get the right data and have ways to fix inaccurate data.

Have you launched a new product? For your existing customers, you can use content to invite them to purchase your new product. But even with trustworthy data, you may have a few names or data points wrong. So it’s important to have a way where your customers can update their information.

Over-personalization

Dynamic content helps you to personalize in fascinating ways. But remember the reason you’re personalizing. Don’t use personalization just for the sake of it. Consider how it will aid or guide your prospects. Improper personalization is ineffective and unwarranted.