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The Benefits of Targeted Marketing Once you start a business the next vital step is to market it to create awareness. It is awkward to have a business website or a store that does not receive customers. The most important thing that will guarantee the success of a business is marketing. Most people argue that the product or service that is provided is the most important but for others it is the marketing strategy that takes the trophy home. This is because the service or the product would not be purchased if the customer was not there to buy. More efforts should be made to market the product instead of you focusing entirely on the product details no matter if you have the best products in the market. It is best to implement a target marketing strategy as it saves on the money and time factors that are very scarce. Your best customers will be targeted with this strategy. It is important that you be specific to their needs. Being specific to their needs is very important. Newspaper ads or radio advertisements among others are the costs that will be saved. Targeting a specific market through your advertising means gets you better chances of attracting the desired customers, this is a discovery you will make. Target marketing is therefore key in the profitability of the business. First get to know your customers and find out all you need to know about them. If you want success in your business, focusing on marketing does not discredit the fact that the quality of the product should be top notch. To increase the rate of customer retention, the quality of a product plays a major role. So it should be understood that marketing brings the customer to the business while the quality of the product or service will ensure the customer retention is high. It is best if at least 50% of the time is dedicated to marketing while the remaining 25% to 50% is committed to the product quality when starting out in a business.
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To enable you make a huge difference in the amount of money that you make, there are some marketing secrets that come in handy. This means that the customers are willing to buy your product with minimal intervention of the business . However some customers will require you to hold their hand throughout the buying process. Your job as a business will therefore be to distinguish the best potential customers from the ones that are not good enough. This is because potential customers come in many shapes and sizes. The best marketing strategies are put to attract more customers and to know their likes and dislikes.Interesting Research on Tips – What You Didn’t Know