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37signals + MadMimi →
“Basecamp helps us handle project collaboration effortlessly. But our affinity goes deeper — Basecamp’s simplicity was a muse for us, in that it triggered a shift in our mindset which lead to the creation of our product.”
For some reason this write-up really struck a chord with me. It got me thinking about how the web has evolved in the last couple of years, and about how a good percentage of the web that I enjoy was influenced by the brilliance of the 37signals products.
They have done more than create an excellent line of tools - they have made it enjoyable to sign online, to work, to collaborate. An accomplishment that I think deserves more than a round of applause, I want to give these guys bright shiny gold medals. And possibly put them in charge of running the country.
I mean really, wouldn’t it be better if the government came with an API and a pleasantly rounded logo.
