Monthly Archives: April 2022

With the right strategy, a marketer can easily enjoy the amazing benefits of content marketing. Some of these benefits are more traffic, a better reputation, and continuous growth in both traffic and reputation in the long run with only a little increase in the budget. With entrepreneurship, costing and keeping the marketing budget within the limit is really important.

Though content-marketing is very popular due to its cost-efficiency, it is not free nor cheap. Investing heavily in an internal employee or respectable external firms is necessary to produce excellent work and execute a high-quality strategy. And always keep in mind that in marketing, an effective brand design is necessary too so keep your audience hooked.

Fortunately, a marketer can still cut costs without having to sacrifice the campaign quality with the help of some money-saving tricks. Below are the strategies found to be incredibly useful by many marketers.

1. Reusing old content.
For some, this is not a good idea. But honestly, it will only be bad if the old content is reused in the wrong way. If for example, a marketer has a successful ‘evergreen topic’ blog post which he posted two years ago. Since the content of this blog stays fresh and can attract lots of traffic, it wouldn’t hurt if he will revisit and re-post such article.

Evidently, reposting the same article say every month will not give him new results. His possible option is waiting for a year or two before reposting, he could even get away with a full republication.

If in case he decides to repost a blog of his with an evergreen content but without waiting for it to turn one-year-old, he can do so by changing the headline, reorganizing the internal sections, or editing the body content to give the article a new “look.” He just needs to ensure that the URL where it was initially published is the same or else, he might lose the SEO equity that the article has already built up.

2. Re-envisioning content in new mediums
A marketer can convert his successful article to different mediums such as infographics or video highlights. He can also use certain snippets of his article and share it on social media as a tweet or a Facebook post. Reimagining new ways to republish an old but effective blog will definitely help in cutting content-marketing costs.

3. Don’t stop at content publication, move forward with content promotion.
Content marketing starts with idea brainstorming and content creation, editing, and publication. But successful marketers do not stop and think that their job is done after publishing their articles, they go beyond that and promote their content.

Eric Siu, an Entrepreneur contributor and Single Grain CEO, mentioned that a marketer should spend 20% of his time in creating content and 80% on promoting content. One can start by showcasing his work across his social media channels and move along by sending paid ads to it, conducting influencer marketing, submitting it to StumbleUpon or Reddit, and building internal links to it

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing?

Database marketing is the practice of classifying, collecting and then scrutinizing customer data to deliver tailored, relevant and effective marketing messages to customers. The database is compiled using data acquired from a range of internal sources including CRM, email correspondence, data warehouses, and, external sources like social media and discussion forums. The primary aim of database marketing is to use this information to implement marketing strategies that ultimately upsurges profits.

Here are six suggestions to drive your company’s marketing ROI and for long-term success in the millennial marketplace.

Step 1 – Start by segmenting list
Breaking up your contact lists into smaller segments is the first step in Database Marketing. These segments can be cut and combined in a number of different ways using a combination of value, life cycle, demographics, psychographics, industry, company size etc. to develop more personalized messaging strategies.

The basic level of segmentation involves sorting or arranging customers and prospects by key attributes like type, size or potential, sales revenue, employees, product purchases, purchase interest, etc. A higher level of segmentation involves profiling or scoring customers and prospects based on their customer journey and key insights like buying timeframe, market influence, and likelihood of repeat purchase and expected profit margin.

Profiling and scoring help in prioritizing your accounts and in designing effective data strategies by identifying frequencies, for example, 80% of ABC Corp’s profits are derived from the top 20% of customers or let’s say Software vertical comprise 35% of ABC Corporation’s customer base. A well – segmented targeted database can drive 66% higher conversion rates.

Step 2 – Expand your Universe
Identifying and connecting with high potential prospects is the primary goal of most marketers. For this knowing your ideal customer profile (ICP) and total addressable market (TAM) is very critical. Analyze and do a quick TAM analysis to figure out your current market penetration. Based on your buyer personas – “heavy users” that fit your predetermined criteria, expand your total addressable market (TAM) by identifying companies analogous to your ideal customers.

SMARTe can simplify the process by helping you run a quick TAM analysis to identify your current market penetration and suggest companies that best fit your Ideal customer profile.

Step 3 – Grow existing market share
There has been a long-standing belief that there are two distinct types of salespeople: hunters and farmers. But what do you do in a mature market where there seems to be little to hunt and no new fertile ground? The key is finding pockets of profitable, micro growth opportunities within your existing accounts. It’s easier, faster and less expensive to sell more to existing customer than acquiring new ones.

Do you feel there’s more scope to infiltrate your existing customer accounts? Are there more purchasing decision makers you want to reach?

Expand your existing accounts by targeting audience who have already shown interest in your service offerings or who have their colleagues who already are your clients. Your company’s client servicing, operations, and account managers play an important role in making this happen.

Step 4 – Customer Retention
Bringing in new customers is hard, but losing them is easy and costly. That’s why customer retention is critical. Increasing customer retention by 5% increases profits 25-95%.

To shift the focus from acquisition to retention, Consider updating CRM,, Become your customers’ trusted advisor and keep your customer happy, Send frequent communications, Interact on social media, Turn complaints into opportunities, Run loyalty programs etc.

Customer retention will give you visibility, trustworthiness and competitive edge to stand out in your industry and hold onto your hard-earned gains.

Step 5 – Optimal Channel and touch points
Several direct marketers were able to improve the effectiveness of their programs by implementing optimal contact management strategies and incorporating the impact of reconnecting into their audience selection strategy.

Communicate with your audience on all the channels they leverage, including web, mobile, and email. Dr. Jeffrey Lant’s “Rule of Seven” states that you must contact your buyers a minimum of seven times in an 18-month period for them to remember you.

Knowing that you need a minimum of seven touches, calculate upwards from there based on how much information you need to convey. If you can address your target account’s specific business challenges and give them the information they need to make a buying decision, your company earns their trust and gains credibility.

Step 6 – Measuring Results and Iterate
Database Marketing allows you to manage members, events, and contacts while at the same time keeping in touch with customer feedback and behavior. So how do you know if it’s working?

The great thing about Database Marketing is that everything is measurable, from open rates and click-through to sales. But from the outset, be clear about what you want to measure. Your goals might include increasing sales, generating leads, encourage referrals or getting a booking for an event.

Once you’ve identified your goals you want to measure, identify the performance indicators you’ll use to gauge progress towards those goals. This could be in the form of the volume of leads generated, conversion rates, average sale value, and the number of new purchases, revenue, and net profit.

Finally, the most important thing to remember is to put your findings to work – refine and develop future Database marketing campaigns based on your results. Each campaign you run gives you better and more accurate statistics about you. Record all feedback, track, and yardstick your success from the very beginning to improve your strategy.

In ISO Certification in Saudi Arabia Provider is like finding your favourite barber or hairdresser. In Certification are you needed to dedicate a bit of time and investment, but if you get the right one, your life will be so much easier for a long time.
In some following tips is helps to the ISO 9001 Certification provider. There are eight things to look for when choosing your Certification Provider:
1. Reputation:
How well recognised is the certification body in question?
In ISO 9001 Certification is do some research on Google and social media to get a gauge for the reputation of each an in organizations. If you can’t risk the time and money you spend on an Certification provider to find the task record of service.
2. Accreditation:
In Certification is the might seem elementary, but there are some questionable operators around. It is the little bit of research of the significant amount of stress.
3. Specialisation:
In this Certification is need your ISO provider to the understand the your business so you can save the time on getting speed, focus on your own development.
4. Integrated audit:
You are looking at becoming for ISO 9001 certified as well as ISO 14001 certification you can ask for an integrated audit.
5. Results oriented:
In ISO 9001 Certification in Australia is the best ways to achieve quality management goals and work with them to create the success your business needs.
6. Customized services:
It providers about their customization options and determines their level of flexibility. In industry you work in will affect to the services you require, so take the time and see what each.
7. Cultural fit:
When talking to potential certification providers, try to develop a conversation to give you a good understanding of their personality, the way they communicate and how they educate.
8. Location + Staffing:
In ISO 9001 Certification in Australia if you run a smaller operation, you might prefer a boutique service with a better commitment to customer service. Other businesses may place more emphasis on a cheaper option, or a faster certification process.

Certvalue is one of the leading ISO 9001 Consultants in Saudi Arabia to providing information security standards to all organizations. We are one of the well recognized firms with experts in every industry sector to implement the standard with 100% track record of success.
Our advice, Go for it
If you’re looking how to get ISO 9001 Certification in Lebanon. You can write us at contact@certvalue.com or visit our official website at we are ISO Certification Consultant Companies in Saudi Arabia, Australia, Malaysia, Oman, Qatar, Jordan, Afghanistan, and India. Certvalue and provide your contact details so that one of our certification expert shall contact you at the earliest to understand your requirements better and provide best available service at market.

Digital Marketing, an off -spring of the massive digital revolution that has taken place. An aspect of Digital Marketing that is specifically gaining prominence is Video Marketing. Ever imagined videos to be as useful? Well, hear the trends speaking.

This trend stands evidence to the consistent innovation that is taking place in the structures of marketing. From explainer videos to animated ad films, from infographics to entertainment based videos, the field of video marketing is the most eventful corner of the already action-packed world of web.

Is Video Marketing really that eventful? Yes, it is! Being a visual medium, it is bound to constant innovation and trends. It is an ever changing platform that keeps presenting itself to us in a new shape every single time.

Here is a list of the latest video marketing trends that are clearly taking over the field by storm.

Live Videography: Live Videography is one of the most trending videography trends of late. Extremely useful for events, product launches and a plethora of other avenues, Live videos are a great tool for video marketing. The biggest advantage of Live videos lies in how they enhance user engagement drastically. Live videos are also very realistic since it is perceived that live telecasting cannot be and is not modified in ways desirable to a brand’s self-image. A great example of Live video marketing is Buzzfeed.

360 degree Videos: 360 degree videos are the biggest realistic touch to the concept of video marketing. They not just offer better visuals but also make the content more understandable for people. They are often very catchy and attract high traffic rates. Thomson Holidays uses 360 degree videos to show travel locations.

Video and E-Learning: Explainer videos are booming at their highest pace. E-learning platforms are switching to videos and have left their ppt presentations far behind. Explainer videos put across the purpose of your business in an easy to understand way. This helps you reach out to multiple clients and consumers. Hubspot, Moz are famous brand that use Videos for e-learning.

Co-Creation with Consumers: People these days enjoy and find it easier (thanks to smartphones) creating videos as much as they love consuming it. Brands these days are coming with challenges on Social media which requires people to post videos of themselves adhering to the challenge’s theme. A strategy like this is a very engaging way of promoting your brand. Kitkat is known for the innovative challenge they recently came up with.

VR: Virtual Reality is an infectious trend. Not as popular among brands (as among gamers), VR is an untapped tool in Video marketing that has massive potential. VR enhances the experience of video consumption among the audience making it interactive, engaging and very effective. McDonald’s and Uber introduced Free VR sets for their customers.

As we saw, Video marketing is taking over Digital Marketing. It has a sweeping influence which will bring about a string of beneficial outcomes for your ambitious brand.